Work of Sao Paulo based, Portuguese-Brazilian graphic designer David Galasse . He works on an ongoing study that consists of grabbing and deconstructing ads, communication materials and brand manuals. He clarifies his work with these 3 purposes: 1. Breaking with the vices and rules set by default for art direction and branding. 2. Revealing the essential emptiness of b2c relationships, imposed by this standard, through the dramatization of its visual elements, commonly used with the purpose of generating abstractions/illusions. 3. Finding new approaches to branding.