Submitted by: Freddy Taylor
Further Four: A New Angle
Further Four is a channel created in response to a D&AD competition brief. The brief asked us to come up with a name, logo and television campaign for a new channel for channel 4. It would be specifically for the over 60’s audience and focus on delivering quality programming that challenges and stimulates the viewers. Our response was to create an environment that reflects the sophisticated, witty and curious nature of the new channel. We wanted to present the audience with a series of visual puzzles that encourage them to think intelligently. Hence reflecting the nature of what the new channel would offer.
In collaboration with Alex Renfrew
Watch the video and (kinda unusual) interview at read more.