50% for illiterate people
The Swiss type foundry Nouvelle Noire is celebrating its first anniversary and will donate 50% of the proceeds of all typefaces which are purchased from the abcde-shop in the week of 11–17 March, 2013, to a foundation for illiterate people.
Nouvelle Noire is doing this action because they want to bring the world of type design and the beginning readers a little bit closer to each other.
Because by designing a typeface the designers often assume that it will be read by people who are accustomed to read newspapers, books and other text-based media. The activity of reading is a practiced reader rarely aware, he automatically reads groups of letters before he thinks about whether he wants to read it or not. But until reading is automatic, there’s a long way.
The reading must be learned, you have to get along in the world of letters, learn their shapes and their forms before you can read words.
This is a capacity which is not easy for everybody and requires time and practice to be learned.
To help those people who have difficulties to find their way in the world of writing, Nouvelle Noire donates 50% of the proceeds of all typefaces which are purchased from the abcde-shop in the week of 11–17 March, 2013, to a foundation for illiterate people.