Luff 13 – Damien Conrad

For the 13th edition of LUFF (Lausanne Underground Film & Music Festival), a festival dedicated to demonstrating the panoply of music creation and cinematography left in the shadow of the mainstream culture, Damien Conrad came up with the wonderful visual communication. This year campaign is all about “accident” and explores the poetry of “randomness” and accident while discovering the “water random offset printing” (WROP), a technique that allows one to generate visual signs directly on the printer machine. For the festival he worked on the relation between visible and hidden, between censorship and accident. People wont be able to read the entire communication at the first sight, they need time to discover, by pealing of layers of images one after the other.